Refreshing Smoothie Bar

Amazon wanted a fresh, interactive way to highlight their presence at World Procurement Congress London 2025. The goal: to create a space that reflected their innovative culture while offering delegates a healthy and energising experience during the busy two-day event.

We designed a bright, open stand featuring a custom backdrop with cut-out Amazon lettering, a branded bar for live smoothie service, and a fully wrapped fridge stocked with chilled drinks for guests to help themselves. Branded cups, napkins and staff t-shirts completed the look.

A simple, vibrant activation that embodied Amazon’s approachable energy. The smoothie bar became a lively hub on the show floor; drawing footfall, refreshing guests, and creating natural moments of connection around the brand.